Beertone

Kasinobonukset presents: Beertone – Discover new colors, flavors

Beertone is a quick reference of beers presented by the good folks of Kasinobonukset, the beer and casino enthusiast of Finland. The beers are ordered according to their color tone.

beertone

kasinobonukset

“Because beer comes in more colors than yellow or blurry.”

Beertone is a quick reference of beers, with one difference. The beers are ordered according to their color tone. It combines two great passions, beer and color.
On each page you’ll find a different beer, with product information, alcohol content, beer style, ideal drinking temperature, and more.
You can use it to discover new beers, find information about your favorite beer or simply strike up a conversation at the bar.

Beer is Social

Pairings
Discover the perfect food to go with each brew.
Serving Temperature
Find the ideal temperature to explore your next beer.
and More
Read about the beer-making process, from ingredients to production.

Beertone History

It was October 2012 during one of those long nights at the office. The idea for the Beertone came to us after an unsuccessful search for beer guides that contained useful information for beer enthusiasts and was organized somewhat different than other beer guides — by the color of the individual beers. The Beertone concept was born.

Today we are fortunate to have a team of passionate beer drinkers helping us create new editions and develop new features. But at the beginning, Daniel and I had our day jobs at an agency and we devoted the rest of our waking hours to Beertone — sometimes while also sitting in the office :).

After traveling to the ends of Switzerland — which is further than one might think, especially with bags of bottles in each hand — we got down to the business of measuring the color with our crowd-funded spectrophotometer. We were a bit concerned after our first few samples, but then developed techniques for dealing with things such as foam and bubbles that can really interfere with measurements.
Absorbance values in hand, we had to brush up on our math skills to convert them into the standard EBC, SRM, and other color spaces that were needed to create the palette of colors for what would become the Beertone Reader.

We also analyzed beers from other countries. This allowed us to test our approach on a wider spectrum of color tones. In a final step, we consolidated the measurements, calculations, and manual comparisons into a table that allows us to define the order of beers in the guide as well as the final color spectrum.

We have already started work on the German Edition and hope to have the chance to create a few more. If you know some outstanding beers from your country that you think everyone should know about, let us know and you might just find them in a future Beertone!

The first edition: Beertone Switzerland

Creating the Swiss edition was a journey in more ways than one. Since it was the first edition, nobody knew us and many beers are only sold in the region where they are made. The strong regional aspects undoubtedly contribute to the first reaction about the Swiss version — There are really 202 different beers in Switzerland?We, too, thought that it might be a challenge finding enough beers for an entire book on Switzerland, but after our first few train trips we began to realize that would not be a problem. The more breweries we visited, the more we found. It was great getting to meet the brewmasters and it was a nice feeling to have them like the idea, too.ю

 

Beertone first appeared online in late October 2012 with a 2-page study of the concept and some simulations and models about how we could print it.

We decided to enter this study in the A’ Design competition in Italy. We almost canceled because we weren’t sure if we would have the finished product in time for the competition. But we made it, and to our surprise we won the Platinum Design Award in the “Idea Design” category in April 2013.

Beertone Brazil Craft Beers

After the launch of the first edition, we wanted to continue and create the next edition. We chose Brazil as the next country to explore. The Brazilian edition also contains 202 beers, but with a focus on craft beers. We also wanted to take the project further with new features and improvements. On the physical side, we are using a higher-weight paper for both the cover and pages for more robustness.We also included additional information such as the IBU — International Bitterness Unit — which is useful for beer enthusiasts. And we have added QR codes that connect the physical reader with our digital version.